I think you must have witnessed a steady rise in the use of memes on social networking sites. One group that has mastered the art and craft of memes are atheists. Due to their catchy, comical and seemingly innocent nature, memes are used as a rhetoric propaganda tool. They replace well-reasoned argumentation with sloganeering and one can quickly notice lethargy, sloppiness and superficiality on the part of the propagator. A propagator of memes either takes you for a fool or doesn’t care about your interests – of getting adequate facts and information about a matter.
In his article, “The Con of Propaganda,” Dr Noam Schpancer says this:
“Savvy propagandists …draw their power in large part from the fact that their targets are not aware that propaganda is being used on them. In this way, propaganda is not a magic show but a con. A mind that is not trained to detect and neutralize propaganda is a gullible mind, ripe for the swindle.”
The memes atheists post on Facebook and other social networking sites are mostly founded on logical fallacies. For example, you are likely to encounter ad hominems – name calling, unflattering nicknames and labels.
The internet atheist also employs reductionism. This is where he reduces a topic that requires in-depth analysis into a meme – a slogan, a one-liner, a soundbite.
Generalization is a sure arrow in their quiver and they shoot it with pride as if it is a prize. That is why you will see memes with words such as, ‘Religion is evil.’
Card stacking is always kept close and can be engaged anytime it is needed. Information that is relevant to the opposing side is sidestepped in favour of what serves his interests – propagandism.
Of course there are other logical fallacies, such as the bandwagon, you can easily spot in memes used by atheists. Always realize that their aim is to appeal to fallacious reasoning and try to shred your belief system into pieces. They want to do this while riding on our ignorance or lack of meticulousness. They hope that the system dies the death of a thousand paper cuts.
Be as wise as a serpent and as gentle as a dove.